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Decades since the introduction of personal computing there are still too many business technologies that don’t work. Oh, the hardware and software firms will tell you that they do. But they still don’t get it. For example, go to Microsoft’s support site and type in “Microsoft Word Error” (leave out the quotes). I did this and got 2,380,000 results. Is this indicative of something working?Of course I’m not being entirely fair. Many of these results go back in time. Most are minor problems or may be due to my mix of search keywords. And, with the exception of Windows Vista, Microsoft is a good company that makes good products. All I know is thank God they don’t build airplanes.The problem is that people in the technology business seem to have a different definition of when something “works.” To me when something works, it works all the time.For example, we are probably the only family in my county that does not own a digital TV. We have a large Zenith in the living room that I bought more than ten years ago and it’s…fine. Yes, I’m a cheapskate. But the thing works! And honestly, do I really need to see a close-up of Kirstie Alley dancing the Flamenco? The same goes for my refrigerator. It’s never failed me. Neither has any of the lamps in my house. Or my indoor plumbing. Or the telephone. Or an episode of Seinfeld. Or a Whopper from Burger King. These things can be counted on to work for me whenever I need them.I wish I could say the same for my Tivo, which still can’t seem to record the right channel all the time. Or my satellite service from Sirius, which always seems to go blank at the exact moment when Howard is about to say something funny. But these are annoyances. What’s more than an annoyance is when the technology that I’m using to run my business is not reliable or consistent. In other words: when it doesn’t work. And, in at least six instances, this is happening too often.The Cloud. For example, cloud applications can be great, but the cloud is still not a working platform for many businesses both big and small. We have a few clients who have outsourced their internal computers to companies that provide them with a managed cloud-based service. It’s “OK” says one client who didn’t want to be named in this column. Just OK. That’s because oftentimes the performance is slow. It depends on the speed of the internet where people are and the time of day they’re trying to get something done. Integrating applications through the layers of permissions has been difficult. There have been a couple of instances where services went down. In all cases these clients muddled through the issue. But no one’s working faster because of it.Security and reliability in the cloud still doesn’t work. Not when our largest, most “trusted” companies like Google, Sony and Amazon are losing hundreds of thousands of emails, misplacing confidential security information or going dark for hours and hours. Why do you think most companies, particularly in the financial services and healthcare industries, aren’t running to the cloud? It’s because they have extremely sensitive data and they are required, by law, to keep it that way. Sure, cloud applications have a lot of potential. The future for this technology looks bright. My company sells a few of these. And in certain cases, these solutions are a great option for many businesses. But if you’ve got a mission critical, highly sensitive system that you rely on to run your business you’re not moving it to the cloud yet. That’s because the cloud still doesn’t work.IE9. I apologize if it seems like I’m picking on Microsoft here. But Internet Explorer 9 doesn’t work either. I should know. I upgraded to Microsoft’s new browser about three weeks ago. And two days after I upgraded I had to download Mozilla’s Firefox browser. Why? Because many sites weren’t working properly with my new and improved IE9. For example, the very blog that I’m now writing can no longer be uploaded through Forbes’ blogging tools like I could when I was using a previous version of Internet Explorer. Is this Forbes’ fault? Is this some kind of configuration issue? I don’t know. Forbes uses WordPress, the popular blogging platform. Certain graphics on other sites are not appearing correctly, if at all. Is this happening all the time? Of course not. For the most part I’m surfing fine using IE9. But I’m running into display and performance problems that I shouldn’t have to be dealing with in this late age of internet browsers.Google’s Apps. Anyone get this one? I use Google Voice and it seems that after I get about fifty voicemail messages I can no longer call in and retrieve them in order of when they were received. So that doesn’t work. My BlackBerry’s Google Maps is slow as molasses and sometimes doesn’t give me the right position I need so I need to still print out MapQuest directions when I go on the road. So that doesn’t work. Also, am I the only business owner who hasn’t figured out how to use AdWords effectively? I know I’m not the brightest bulb in the bunch, but I’ve tried every keyword combination in the world and still can’t find my company anywhere when searching, although my balance of dollars gets depleted inexplicably. I’ve spent too much time and money trying to get this to work for me and have given up. Fail.Skype Video. Skype Video doesn’t work for me either. Ever seen what I look like in my underwear? It ain’t pretty. Just ask any number of my kids’ friends who’ve seen this disturbing image of me in the background (and in crystal clarity) while video-chatting on their MacBooks. My son also video-chats on his iPhone. The quality is amazing. The performance is excellent. I’m a Windows guy and darn it, I want to video chat with my customers too. So I try this using Skype. And the result is….meh. The picture is grainy. The performance is terrible…stilted, slow, choppy. I’ve tried this from many different places and with a number of different people. And the results are always the same. Skype video is inferior to Apple’s video-chatting. Maybe I need to pay to use a better video service for my business. But why? Apple’s video chatting is free.Printing. Amazingly, most office printers don’t work either. My clients grumble about them all the time. Those new “wireless” printers mysteriously disappear from the network only to strangely re-appear minutes later. Where do they go? Even printers that are hard-wired to a server sometimes go AWOL for unknown reasons. Anyone who gets the “printer cannot be found” message knows what I’m talking about. We’re all used to rebooting servers and printers to clear out the print spool because, for reasons unexplained, a million print jobs get queued up and can’t be executed. Paper still gets jammed, just like we’re still in an episode of Mad Men. And when these problems occur, the printers’ error handling procedures never seem to know how to handle the error, resulting in missing pages or incomplete jobs. We accept inferior printer technology like we accept rush hour traffic and Piers Morgan. A necessary evil.Reports. After eighteen years of selling business software do you know what problem is still number one for most of my clients? Reporting. Software makers get all wrapped up in sexy new features and functions and hundreds of ways of doing the exact same thing that they seem to forget the most fundamental use of their products: most business software applications are systems built around databases. And the data is still not entirely accessible.Sure, some vendors include lots of reports with their products. But God forbid if a company wants to create their own report. Or customize an existing report. Or want to access data remotely from their mobile device. Or want to give their customers the ability to retrieve order information when they want. This can be done, but it almost always requires dark magic. And the use of outside consultants. Maybe the product’s internal reporting tools can be jiggered. Or maybe a third party reporting tool (like SAP’s Crystal Reports) has to be deployed. In any case it’s not easy. It’s expensive. And the minute something changes, like an upgrade or a new reporting demand, everything breaks down. Reporting technology is still a mystery for most small businesses. The basic data is retrievable. But the important analysis, customized for the company’s most productive use, isn’t. This stuff still doesn’t work.It’s 2011. Software and hardware have been around for many decades. Business people, particularly small business people, don’t need a whole lot of new features in the products they buy. They need products that will make it quicker and better to run their companies profitably. All the time. Reliably. Consistently. Without fail. In other words, we just need technology that works. And I definitely need to start wearing a robe when walking around my house at night!

One of the greatest challenges facing any international business today is being found on the Internet. The Internet has changed the fundamental means for how we conduct international business. It provides instant, real time answers to many of our daily commercial and personal questions. But now that you have a Website, can your site be found when one performs a search on Google, Yahoo, Live.com or AOL for your company’s product or service?Chances are that when another domestic or international business seeks to find your products or services, they will not find you. Most Webmasters deal only with design and layout. They are graphic artists who have learned a little bit of HTML. They copy and paste written copy into a table and upload. They are not expected to be professionals in the art of international Internet marketing nor should they be.The Internet is a big place. An expanding and creative digital universe which demands a variety of professionals in hardware, software, graphics, copy writing, international marketing, domain retailers, operations, finance, journalism, advertising and public relations. But where can we find that magician called an SEO or search engine optimization international marketing professional?We find an avalanche of companies advertising themselves using Google AdWords as SEO international Internet marketing and Web promotion professionals. But sad to say, over 80 percent of these companies know very little about SEO Internet marketing and much about how to take your hard earned money.In May of 2006 the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 total at $3.6 billion.Last year, AdWords alone generated $3.4 billion for Google.With the Internet being the place to secure market share, many charlatans and wannabe international Internet marketing professionals are surfacing – thieves who know little more than how to cash your check and disappear quickly.So how does one go about shopping for an honest and successful company which specializes in international marketing and public relations on the Internet?You must ask several questions. Problem is, most companies seeking international SEO Internet marketing support do not know the questions to ask. Leyden Communications (Israel) provides below a list of questions for every company from Tel Aviv, London, Washington and New York, to Paris, Japan, India and China to ask the SEO or international Internet marketing company before they sign a contract.First, if your target audience is New York, London, Manchester or Los Angeles, or any native English speaking market, be certain to hire a native from that country. One whose English is at mother tongue level and understands the marketing culture of your target market. If you do hire an Israeli, make certain that they have lived and worked in your target market locale for at least ten years.Second, you want to know what experience and for how many years they have worked with international marketing, conventional distribution channels, sales, marcom, viral marketing, production of brochures, advertising and public relations?Third, what professional experience do they have in copy writing, journalism and research?Fourth, what practical experience do they have in programming?And last but not least, how long have they been working on the Internet?An international Internet marketing professional must wear many hats to succeed. The Internet SEO must be an experienced international marketing or PR person – one who understands how to penetrate and motivate a market outside of Israel without the Internet. They need to understand the basics of international marketing, branding, distribution and sales channels in order for them to integrate the digital world with the classic print, broadcast media and sales markets. The SEO must be an accomplished, creative and professional writer who can write for both the reader and the search engine.This article is an example of how one writes for both the reader and the Google and Yahoo search engines. The English suffers a bit as the writer finds a fine balance between getting your attention and the eyes of the search engines. But what is more important? The search engine!For if your customers in the UK, France, Germany, Brazil, Japan and South Korea do not find your Website, then having a Website with the best of conventional copy writing will find itself lost in cyberspace.Can you find a Webmaster, Internet graphic design, Internet programmer, professional Internet marketing, international marketing guru and professional journalist and or copywriter all in one person?
Many in Israel will tell you yes. I say, you will be lucky to find a team with each one of these professionals in no more than perhaps three international Internet SEO marketing companies in Israel.What then would be the real acid test for securing a professional SEO – search engine optimization Web promotion marketing company in Israel, New York, London, Paris or Beijing?Simply perform a search on Google for “Israel Internet Marketing” or “Israel International Marketing.”
If the SEO company you are talking to in Israel is not listed in the top ten, you must ask yourself one question: “How can they rank you, without the continued use of an expensive Google AdWords campaign, in a top ten position?”Google AdWords are a very powerful advertising tool used by SEO international Internet marketing companies in Israel, but they are not a substitute for having your commercial Website stand on its own digital legs. AdWords are not a substitute for getting out optimized news stories on Google News and PR news releases in to the many corners of the Net. AdWords do not substitute for creating blogs, professional rooms and forums in Google and Yahoo and the creation of videos for YouTube.Can a native born SEO in Israel find, let alone professionally write the English, French, Spanish or China copy and news you need for your Website and for international blogs and news releases?
Are they fluent in a variety of Israel export and import markets relating to hi tech, food, defense technology, agriculture, biotech, security, real estate, chemicals, metals, gaming, politics, crisis communications, education, plastics, music, shopping, telecommunications, sales, stocks, manpower, diamonds, Judaica, office products, food, beverages, tourism, games, textiles, dating, health, sports, news, videos, clothes, hotels, airlines and rental cars?Allow the native Israel SEO to market your products and services to domestic markets and sales cultures that they know best – Tel Aviv, Ra’anana, Ashdod, Herzlia, Afula, Haifa, Jerusalem, Kiryat Shomona and Eilat.Never look at office size as a measure of success. What you are paying for is knowledge and talent. Many SEO professionals and their complimentary staff of copy writers and programmers may work from a home office in Israel. Again, judge their international Internet marketing success by the ranking of their clients and their own personal search engine optimization ranking on Google and Yahoo.Never pay a maintenance fee. International Internet marketing SEO professionals are not servicing a car or cleaning a house. What you do want to invest in is more Web pages created by their Webmaster and more news stories and or news releases created by their PR firm to be placed on Google News.Never pay all that they ask for up front. Unless you know the company a good policy is paying half before the work begins and the balance once the work is completed. It takes about three weeks to begin seeing the results of SEO or search engine optimization. Although with some Israel SEO, you can see rankings improve within a matter of days by using Alexa.com. In using Alexa.com, it is a tool that you can use, one that cannot be played with by the SEO or SEM company.Lastly, if the SEO international Internet marketing company promises you a first place ranking, you will then know that they are bogus. No SEO or SEM can promise you something for which only Google, Yahoo, MSN and AOL control. They can promise you a higher ranking and depending on the link density of your industry maybe even a top ten position.Remember that the top ten search engine position that we are talking about would not be a paid Google AdWords sponsored link. It is your Web site, your Web pages standing on their own two feet that counts. Also having an optimized news story about your company’s products and services in a top ten position would equal your Website being in a high SEO ranking. In fact, as long as the SEO news / public relations story is in a high position, it reinforces your credibility as it serves as third party endorsement. It is far more potent than your Website ranking, as long as the story has a link to your Website.Your first stop in hiring an international Internet marketing company in Israel is a Google search.
Your second stop is to meet the SEO and SEM – search engine marketing team. If you don’t see a native English speaking, experienced international marketing professional who understands terminology such as POP, embassy commercial attache department, Israel Export Institute, packaging, four color bleed and what an optimized SEO news headline on the Internet looks like – keep walking.

With digitalization spreading its wings globally to capture every market niche, impressive web presence has become the basic need of any business, organization or company – from mid-size to a CMM Level company. Now, cutting-edge technologies are applied and used in almost every work to ease the process and provide with customers (end-users) a better experience. A website with responsive layouts, advanced Plugins, frameworks and based on various themes has become a common need of any business to stay stable in marketplace and represent their business motto in an impressive way to any device, users are depend on. Professional developers, designers, programmers and testing experts are the key behind successful making of a website, web applications, Mobile apps, Ecomm solutions and software products.From a Professional Web Development Company, you will get precise solutions for your web design and development part. They provide you with a functional website – pre-requirement for any business that strengthens to engage with more potential users and at the same time as capturing a broad market; while converting visitors into clients.Use of Advanced Technologies and Programming Languages to Ease the Web Design and Development ProcessFulfilling your requirement for website design and web development is far easier, if you stay in touch with experienced development service providers from a recognized and professional web development company or a Startup Web Development Company, who are using all advanced techniques and programming languages to make your niche result oriented.Professional developers have good command over latest versions of PHP, WordPress, Joomla, Shopify, Laravel, Magento and different other technologiesIn simple words, a pool of award-winning experts from a selected professional web development company will work for you to create cutting-edge brand strategy, websites, apps and software products for mid-size to large companies – that need results and best-in-class services. You will get precise solutions for your entire web and IT infra needs in real time manner and from experts, who are listening to your requirement.Custom Enterprise Web Applications and CMS Solutions by RacketailYou will also get Custom Enterprise Web Application, CMS and similar other services and solutions. Racketail is a one stop reliable and professional development company offering you precise solutions for all your web development needs in real time manner.Make a contact, go through the details, disclose your requirement and get precise solutes for all your web development and mobile app development needs. You can contact Racketail Solutions as per your requirement or you can contact Racketail at [email protected] with your requirement.